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This helps local businesses, primarily those with brick-and-mortar locations, to stand out from their competitors on online searches in their geographical area. It offers SEO, pay-per-click campaigns, social media and email marketing, conversion rate optimization, and reputation management. Drive Media Coverage. Print Marketing - The taglines, descriptions, attributes, driving directions, coupons, menus, reviews, and owner responses included on many top-tier local business listings do all of the heavy lifting of traditional print marketing. Each provider is evaluated based on the quality and. Five Reasons To Incorporate Local SEO 1. Highlight and tag the relevant text on your webpage. The City of Emeryville strives to attract and support small businesses. The first step in getting better rankings in Oakland, CA is to become a better "resource" for your users. You also need to create an excellent user experience. 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